The opening sequence to Toy Story typically includes the introduction of the characters, it does this by showing the characters (childrens toys) being used in an imitation of a rescue scene that most children can relate to as having done this themselves. The character 'Woody' in the opening sequence is given more screen time than the other characters, giving the impression that 'Woody' is going to be the main character throughout.
Another convention that is found in Toy Story is the colour theme that is used Blue, Yellow and red. These colours are primary colours, they're bold and simple, making the colours recognisable to the film. It also follows the stereotype by the use of the colours, as typically childrens films are brightly and simply coloured, this is so it makes it more interesting for the child. The simplicity of the colour theme mirrors that of the title of the film as it is simply a story about toys which most age groups would be able to understand and enjoy.
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